Project Novo

A team of fitness enthusiasts set up Project Novo to become a unique gym for their community - the ethos revolves around training hard, to a high intensity, bringing renewed fitness gains to all those who try it. With that in mind they requested a logo to front Project Novo's powerful training approach. 'Novo' is a latin word meaning to revive, renew, change or invent and an idea was to include a pheonix illustration alongside the logotype to represent the words meaning. This successful identity was the outcome...

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